Popular Essentials is part of the Halt group which was established in 1912. Our range of groceries offers you products that are superior in quality and provide maximum value of your money. POPULAR ESSENTIALS Jeera rice is a premium Short grain rice with a sweet aroma, buttery taste and soft texture. It is known as kaima rice or Gobindo Bhog rice, used in briyanis, fried rice, Jeera rice, ghee rice and Kheer. POPULAR ESSENTIALS Jeera Rice is Grown In the rich Fields of Bardhaman In West Bengal. Our Experienced team ensures that the rice is tested graded and cleaned under strict supervision, using state of the art technology, the rice is sealed in packets to ensure lasting freshness. We Belive that when you to buy food, you are investing in your family's good health, Happiness and Prosperity. So go ahead, enjoy a healthy, Hearty and Tasty meal